📝 Frequently Asked Questions.
We’ve done our best to answer a lot of the questions we get asked. If you have any others though, email us at firstname.lastname@example.org and we’ll get back to you in a jiffy.
What’s a Commercially Viable Product?
A Commercially Viable Product (or CVP) is he leanest version of your app or service that’s designed to BOTH solve a problem and generate revenue.
Why not an MVP?
Most typical agencies offer to build an MVP (Minimum Viable Product). An MVP is a product with just enough features to satisfy early customers and to provide feedback for future product development.
What makes building a digital product risky?
Because it’s (usually) pretty expensive.
Your product may not solve your customer's problem effectively enough.
After it’s been built, your customers will behave in unexpected ways.
Your market landscape will change faster than you predict.
How will you minimise my risk?
We get you to spend as little as possible to validate, develop and launch your CVP based on your customer’s problems, behaviour and feedback.
How will you minimise my cost?
We only bring our developers on to your project when we’re sure we’re building something valuable for your customers. This means they’re not an ongoing cost to you (or us).
What does data and strategy have to do with anything?
We test assumptions and develop the CVP based off facts which means there’s less risk in the development stage. Customer data and product strategy help us constantly validate your commercial viability against your customer's goals and your market.
Will you help me after it’s built?
Absolutely. We offer ongoing product strategy and development to improve customer retention, growth and revenue.
How much will this cost me?
It depends on the complexity of your project. We’re confident it’d be less than a typical app developer. And more importantly, you’ll be closer to building the right thing that actually has commercial viability.
What have you done before?
The team has worked on apps and businesses for Fujitsu, Rackspace, Nissan, Renault, Adidas, and more. We’ve raised hundreds of thousands of investment ourselves and we want to share our expertise.
How are you different to app developers?
Well, most app developers will just build what you ask them to, but we only want to build the “right” thing.
We increase the likelihood of your success by focusing on your customer's needs, revenue goals and your user's behaviour. And then we work with you to grow your product and your business on an ongoing basis.
Who are you?
We’re a team of entrepreneurs, creatives and strategists from London. We’ve done the corporate thing, but really now we want to help founders and businesses solve everyday problems in innovative and impactful ways.
And honestly, we just love to help.